Safer Online Shopping In The UK with Brand-i

Previous articles have looked at some of the obvious benefits of online shopping, combining speed, accessibility and an increased amount of choice, when compared against the advantages of conventional, physical shopping. We have also touched upon one or two of the drawbacks. The principal perceived hazard associated with online shopping is the risk that the site that we have accessed is a bogus site that will misuse our financial details in some way, fail to send us the goods that we have ordered from them either in good time or al all or that the goods that they do send are not the genuine items but are counterfeits (which could be of a wide variety of standards)

A new site has been launched in the United Kingdom , known as Brand-I, which is, in simple terms, an online shopping directory that guarantees that the products which it sells are genuine. The site is independently owned and operated but has the support of the United Kingdom Trading Standards Institute, which gives it real credibility as a trustworthy source of online shopping merchandise. The site is designed to ensure that designer and branded goods are genuine and they have teamed up with brands and stores who operate together to guarantee that they produce the real item. An added bonus is that consumers are able to report suspicious sites to Brand-I through the simple click of a button. For the online shopper who is looking for a bargain but who wants to find a trustworthy comparison shopping site directory, Brand-I is likely to be a real internet companion!